Your 30s and 40s are, financially speaking, the most critical "power-building" decades of your life. Your career is advancing, your income is (hopefully) growing, but your expenses are likely growing, too, with new responsibilities like a mortgage, kids, and college savings. It's easy to feel like retirement is a distant problem. But the financial habits you build and the plans you make now will determine the shape of your future. This shouldn't be a source of fear. Think of it as an exciting opportunity. This is your road map to financial freedom. Let's break down the priorities for each decade.
Your 30s are about juggling priorities and laying a rock-solid foundation. You're likely dealing with more complex financial questions than you did in your 20s.
This is the single biggest financial trap of your 30s. As your income rises, it's tempting to let your spending rise with it. The most powerful wealth-building move is to automate your savings: Every time you get a raise or a bonus, increase your automatic 401(k) or IRA contribution first, before you get used to the bigger paycheck.
Your 40s are often your peak earning years. This is the decade to "supercharge" your savings. The small gap between your income and expenses should widen, with most of that difference going straight toward your future.
A little financial planning now can eliminate huge financial headaches down the road. Find a financial planner you trust and who has your best interests at heart.
In your 30s and 40s, your entire focus is on accumulation—building the biggest nest egg possible. You're using tools like 401(k)s and IRAs to grow your wealth. As you move into your 50s and 60s, your mindset will shift from accumulation to distribution. You'll have a new, more complex set of questions:
That is the exact problem that tools like annuities are designed to solve. They are a vehicle for creating a guaranteed stream of income for life. The hard work you do now—building that nest egg—is the first, most critical step. We'll be here to help you when you're ready to take the next one: protecting it and turning it into a secure retirement.
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